Who else is absolutely over beauty gurus trialling products for a whole split second before pushing them as Flavours of the Month? Among all the sponsored gurus pedalling anti-aging serums when they’re literally a decade away from getting a wrinkle, it’s time we start looking elsewhere for beauty information. If you’re after skincare experts who will deep dive into ingredients and formulations, here are the skincare influencers you need to follow for fact checked expert-grade advice.
Dr Shereene Idriss
Instagram: @shereeneidriss | YouTube: Sherenne Idriss
One glance at NYC dermatologist Dr Shereene Idriss’ skin and you’ll understand why she’s fast becoming one of the internet’s favourite skincare influencers to follow. With the most glowy and elastic skin you’ve ever seen, she’s a complete powerhouse when it comes to skincare knowledge.
She also specialises in facial rejuvenation, transforming clients with lasers and cosmetic injectables. Her enhancement philosophy is simple but a breath of fresh air in a time where we’ve obsessed with being airbrushed 24/7. Shereene works with the belief that subtle changes over a gradual period makes for the most dramatic impact on one’s appearances. Honestly, her work is nothing short of amazing.
Her Instagram is brimming with free advice on a broad spectrum of skin concerns including hyperpigmentation, rosacea and more. Look out for her Q&A #PillowTalkDerm series where she answers questions on maskne, botox and affordable alternatives to some of her clinic enhancements. Psst – start with antioxidants and retinol!
Michelle Wong
Instagram: @labmuffinbeautyscience | YouTube: Lab Muffin Beauty Science | Site: Lab Muffin Beauty
If you’re a skincare nerd, Michelle Wong is your new go-to. Queen of sunscreen and debunking skincare myths, her Instagram and YouTube is filled with science-based information pulled straight from published journal articles. You wouldn’t expect anything less from a beauty lover who has a PhD in Chemistry!
While every skincare influencer promotes the importance of sunscreen, no one has approached the job better than Michelle. She’s just about covered every single question you could possibly have about wearing sunscreen. Her catalogue covers everything from how to choose a sunscreen, how to reapply it throughout the day and whether UV protection clothes actually work. Her explanations are always data intensive and highly informative. But where Michelle excels is in her fantastic ability to turn scientific concepts into actionable tips and tricks you can easily incorporate into your skincare routine.
Dr Dray | Andrea Suarez
Instagram: @drdrayzday | YouTube: Dr Dray
The original advocate of CeraVe, Dr Dray is the skincare influencer to follow if you’re after inexpensive beauty products that just work. As a dermatologist, she’s heavily focused on reading product ingredients and understanding how they work on different skin types. Her social channels are filled with invaluable beauty advice on a variety of concerns like dermatitis, acne, hair loss and more. Her drugstore walkthroughs are especially helpful for anyone looking for effective beauty items that are wallet friendly. Side note: here’s another 43 ways to save money instantly!
Dr Dray has some strong opinions on fragrance and oil in skincare products. But many using Tretinoin and Retinol have benefited from her advice on how to build a skincare routine that’s unlikely to irritate their sensitive skin. Admittedly, her product recommendations are never the shiniest, but rather are basic items with foundational ingredients that will repair and nourish.